7 Min Marketing With Pam Didner

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  Alicia asked a question: With all these new trends, the ways that sales and marketing teams operate and collaborate will continue to evolve. How is the role of content producer going to change? Alicia, content producers usually create content for inbound and outbound communications. So, let’s look at the sales side to understand what types of content they usually need. In general, there are three types of content that sales need. Maybe there are more, here are the 3 types of content on the sales side are: Onboarding and training content Content used by sales to present to customers Content used by sales to pass to customers People may not realize that some marketing content can be used for onboarding and continuous training. Amy Pence, Global Sales Enablement Manager, shared her a typical on-boarding agenda with me.