7 Min Marketing With Pam Didner

Recently, I attended MozCon, a search conference, hosted by Moz.  Moz provides search marketing tools that makes SEO, inbound marketing, link building and content marketing easy. This company is pretty well-known in the search community. One of the speakers was Amy Hebdon, who specializes in paid search at Paid Search Magic.  So, what do you think when the term, paid search, comes to your mind? When I think of paid search, I think of the following: Optimizing a long list of keywords and phrases that I need to bid on or purchase Numbers of impressions I need to accomplish Lowering CPCs (cost per clicks) Trying to rank number 1 on Google What I liked about Amy’s presentation is that she was looking at paid search in a very holistic way. She talked about the purpose of paid search. It’s not about ranking number 1 or hitting a goal of inbound traffic or impressions. At the end of the day, paid search is about putting your best offer in front of your target customers when they’re most ready to take action. So, t