7 Min Marketing With Pam Didner

My friend, Mike, wants to launch a podcast. He was thinking of recording using his phone, then exporting the audio file and finally uploading it to Libsyn. As simple as 1, 2, 3. He asked me how much time I spent on my podcast and what is my process.  Well, no one has asked me that question before. For me to talk for a solid 7 minutes about a topic, I need a script. So, I start with a script. It usually takes me about 90 minutes to write a full 7 min script with a couple rounds of edits. Then, I take 30-40 minutes to record several takes, You know how it is; the first take never really works. Once that’s done, I export to my Mac and upload the audio file for my editor to access.  My editor, Jeff Julian, is a smart software developer who also knows marketing and technology. Whenever I have questions about marketing technology, I talk to him. Ok, I got sidetracked a little. Let’s get back to the podcast process. Now, Jeff has my audio file. First, he needs to extract the audio to a mono track since my recorder s