7 Min Marketing With Pam Didner

I had coffee with a friend, Maria, last week. We haven’t seen each for almost 2 years. I was very excited to see her. After catching up with talk about our family and kids, she asked me: Pam, what have you been working on lately? Well, that’s a good question. What have I been working on?  How would you answer that question when someone asks you what have you been working on? The first thing popped into my mind is that I spend a lot of time doing e-mail, Powerpoint, writing, and texting. That just sounds awful as if I didn’t accomplish anything except doing administrative busy work. But, after thinking about it a little more, I realized all of these activities, somehow, tie to the key initiatives and business goals I set out to accomplish in the beginning of the year. I established a revenue target, set the target date to publish my 2nd book, and identified a marketing mix to continuously build my personal brand. So, what have been I been working on? I’ve been working on several client projects. Billable hours