7 Min Marketing With Pam Didner

Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one attendee, Megan, asked a question: How do you draw the line between arming sales with marketing material and getting inundated with too many requests for tasks such as writing sales correspondence emails with prospects? I totally understand Megan’s concerns. That’s exactly what happens sometimes. Marketers do everything they can to support sales. Over time, without noticing, marketers become admins for the sales team. It’s called scope creep…  The best way to avoid that is to clearly communicate what you will do and won’t do.  This is called a Service Level Agreement (SLA).  When I was supporting sales teams, I was working with 50-60 field people and supporting several key accounts. I received a lot o