Ticket 2 Blog

(Jump below for timestamp navigation) Today your no-bullsh*t podcast asks: What is SEO?  Do I have to? Why is every online guru yelling at me about SEO? . Can you please explain it to me like I'm a five-year-old? . I wrote an article.  How do I make the robots happy about it? . What do SEO robots like?  What do they not like?. . How do I balance keyword-searchability with being creative? . If everyone's using the same keywords, how do you rise to the top? . Is it cheating to go back through your articles and SEO them?     Links to references made in the podcast: Google's 200 Ranking Factors that go into determining your SEO score. . Jema's packing list that rose to the top and has been at the top of Google for years because of the value it provides. . Episode 4 - where we talk at length at the importance of starting now, because no one is listening but the search engine robots! . The How to Milk a Sheep article Jema wrote that's still at the top of Google six years later because she was first.  Her artic