Why Service Design Thinking

One of the BEST ways to get acquainted with service design in person is through an annual event called Global Service Jam. This event, co-founded by Adam StJohn Lawrence and Markus Edgar Hormeß of the service innovation agency WorkPlayExperience, is a "hackathon" where people from all professions gather to ideate and prototype a service business, all in one weekend. It is simultaneously held in more than 100 cities each year, with thousands of participants in a tight-knit community. Adam is the embodiment of everything that the Global Service Jam stands for: open-minded creativity, teamwork, and lots of customer empathy. He talks about how a background in improv comedy inspires the jam, and why it's so important for everyone to participate. The Jam was actually how I found service design, when I was a participant several years ago. I am now happy to be one of the co-organizers of this annual Los Angeles Global Service Jam and strongly encourage you to check it out and keep an eye out for events in the future.