Saas Insider

What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.  About Joshua Ho Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the business throughout the customer lifecycle. His background in engineering and software architecture as well as his passion for customer experience helped him realize he could build solutions that fit a business need.  Outside of Referral Rock, Joshua is a competitive handball player who also enjoys engineering marble towers and elaborate train track systems with his two kids. Key Takeaways:  Inside sales and simply talking to your customers can bring surprising result