Produce Yourself

Part 3 of 3 for filmmaker, Michael Addis' journey to writing his first book.  This time we discuss a range of topics from the qualities of cover design, how to source them or make them yourself; the importance of book titles and more importantly their sub-titles. Michael ponders whether one's life is extraordinary enough to write a book in the first place. Many books are about triumph or incredible journeys. What if you have something important to share bit isn’t mind-blowing? And what if you want to write, but aren't a writer? Michael talks to us about TEMI.com, which he uses to transcribe his audio "writing." How do you get reviews? When do you get reviews? Are they even important? Michael shares the story about the time he bought a silver jeep to appear more manly and it backfired. He proceeds to then share more stories before the guys get stuck on the new phrase, "opening the kimono."  The conversation eventually takes a very left turn when Michael talks about “opening the kimono.” Listen until the end an