Saas Insider

How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue operations and demand generation at a security startup called Agari. • Today, Crissy helps B2B tech companies, mostly based out of the Bay Area, strategize, execute, and scale their marketing operations and demand generation efforts. • In her free time, Crissy enjoys being outdoors with her dog, cooking, or writing for her personal blog Whoandfrom.com. Key Takeaways: • Marketing Qualified Leads ar