Sismique

GM of Patagonia on how a business can be a force for good.Patagonia is one of the most famous outdoor brands in the world and is also renowned for leading the pack when it comes to experimenting a different way of conceiving and running a business. It’s mission statement is bold and unusual : "We’re in business to save our home planet.”In this episode, I talk to Ryan Gellert, General Manager of the EMEA (Europe, Middle-East, Africa) region about the big challenges of our time and the role that a business can and should play in addressing these. Interview recorded on March 10, 2020#patagonia #transition #sustainability #businessforgood***How do you look at the world today, what is at stake and what should we be spending more time discussing collectively?How is it possible to run a business whilst having a mission of saving the planet? What does Patagonia do differently from most companies? What is the playbook?Can it be applied to all companies? Are there some things unique to Patagoni