Media People Podcast

Leadership jobs are some of, if not the most sought-after roles. But stop me if you’ve heard this, it can be lonely at the top. And even leaders need an experienced person to lean on. That’s exactly the gap that today’s guest, Kristine Lyrette aims to fill. Kristine is the founder of Authentic Leadership Coaching—a company that helps leaders become better at what they do. With an HR diploma from Confederation College in hand, a career in media didn’t seem like an obvious path at the time. But an opportunity to join Due North as a media assistant changed that. Kristine excelled at media buying and planning, and parlayed her experience at Due North into senior roles at Cancom Entertainment Group, Deutch LA, and OMD. She joined Zenith as their Executive Vice-President, and moved into the role of President when the opportunity presented itself. Kristine has worked with an impressive roster of clients that include the likes of Apple, Rogers, and Mitsubishi Motors, to name a few. She’s taken all that experie