Marketing Week
This Much I Learned - Pret’s Becci Dive on ripping up the rulebook
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:19:25
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Sinopse
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
