Marketing Week
Marketing Week Explores: The news rules of segmentation
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:14:17
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Sinopse
Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market.
