Talking Stack

This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space. Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations at Williams Sonoma Inc. (All opinions expressed are Pat’s own, and not representative of Williams Sonoma Inc.) Top 5 highlights of the discussion 1.Growing into a career in marketing technology: Pat’s journey 2.How marketers have evolved into becoming data-driven decision makers: observations from a 2- decade long career 3.Choosing the right martech tech in the giant martech candy store: •How to assemble a sane and rational martech stack •Working with IT as collaborators – not adversaries •Avoiding frankenstacks: when to choose platforms and clouds versus assembling your own •How to prioritize strategic needs and satisfy operational needs in your stack 4.The que