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Does Size Matter: What’s the Right Length for Your Content?

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Some people will say that asking how long your content should be is like asking, “How long is a piece of string?”  And while they’re not entirely wrong, they’re not entirely right either. So let’s start with the obvious question; Does size matter when it comes to content? Yes, it does. The length of your content is one of the major factors in how it is discovered and recommended by search engines, meaning it plays a big role in how you rank on sites like Google. Additionally, you want your audience to feel as though they’ve gotten their question answered, problem solved, or “how to” fully demonstrated when they come to you for support. On the other hand, you don’t want to make your content longer just for the sake of making it longer… Are you starting to see why this is a tricky question to answer? While there may not be a hard and fast rule, there are some things to consider when it comes to how long - or short - to make your blog posts, podcasts, or video episodes. Here are some things for you to think abou