Side Hustle Teachers

Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it’s totally worth it, right?  Yes! As long as your content is getting found and people are engaging with it. Oh. Yeah. About that. Getting discovered online is not as easy as it used to be. There are billions of websites up and running now - with more going live every day - and you can’t just hit publish and hope people stumble on it. Because they won’t. But don’t worry. If you are intentional about how you create and share your content your ideal customer group will find you. Before we get started let's clarify what we mean by engagement.  For today’s purposes engagement refers to how people interact with your content. If you write a blog post, people engage by reading it. For a podcast episode, by listening. And a video show, by watching.  But there are other types of engagement we can consider, too. If someone leaves a comment on your post, that’s engagement. If someone shares your content with another per