Coach Sze Wing Podcast

111.How to use a podcast to build your brand and business: Interview with Mary Chan

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Sinopse

Do you know there are now over two million podcasts on iTunes, as compared to about one million in 2020? That goes without saying that it is one of the fastest-growing media content formats. A podcast is often long interviews that offer the opportunity to show your personality and expertise, while a blog has only a few hundred or a couple thousand words. Not only it offers the time to explore, explain and expand on a topic, the conversation in a podcast often goes deeper as it progresses and since it can’t be fully scripted, it flows organically and may even have a few surprises. My interview this week is with Mary Chan, the creator of Organised Sound Productions, a Podcast Strategist and Voice-Coach. She has over 20 years of experience in the radio business as a Commercial Producer and a Voice-Over Artist. Mary is based in Victoria, BC, Canada. Mary said "A podcast is essentially an extension of your brand or business." and I completely agree with her. It helps me to connect with my audience in a more