Education Bookcast
62. Brainstorming makes you less creative
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:00:03
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Sinopse
I've recently been doing a series on creativity on the podcast. Edward de Bono has featured heavily, but there are other creativity-related topics and authors who I also want to talk about. In this episode, we look at the research on brainstorming, the technique for coming up with new ideas. The provocative title of this episode needs a little clarification. The most strongly supported finding in the research is that brainstorming in a group is not as effective as coming up with ideas individually, and then pooling them. Since brainstorming almost always refers to a group activity, I took the liberty of naming the episode this way. Strictly speaking, brainstorming on your own may not have such terrible effects, though less is known about this. Research on brainstorming is surprisingly abundant and has been continuously going on for over 50 years. (Sometimes researchers baffle me with what they find important to study - it seems that there is very little research on other, broader topics that also interest me