Commercial Real Estate Elite: Broker To Brokers

In this week's episode of Commercial Real Estate Elite: Broker to Brokers I visit the great state of Kentucky and talk to a fascinating CRE expert in Bo Barron. Bo's got a pretty cool story. He served five years in the Marine Corps and then rolled into the business as a 3rd generation commercial broker in his market. He spent over 10 years in the field as a broker, owner, and corporate executive with Sperry Van Ness. He then transitioned into commercial brokerage coaching through The Massimo Group who's founder, Rod Santomassimo, I had the pleasure of interviewing in CRE Elite Episode 22.  The passion Bo has for coaching comes through loud and clear in this talk.  And I appreciated his comment about how too many brokers approach this business like a hobby. This work deserves to be treated like what it is, a business. Your own business. We then spent a bit of time talking about Bo's experience working with his father and how, as a new broker, what it was like to be "afraid of the phone" and the lessons he lear