Your Next Chapter With Angela Raspass | Business & Life Beyond 40 |inspiring Possibility

98 What’s your Mission? Connecting to a Cause – Carolyn Butler Madden

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Your Next Chapter Podcast is brought to you by www.angelaraspass.com Like many of us, Carolyn admits to accidentally falling into her original career, rather than following a burning ambition. For over 30 years she thrived in the world of advertising agencies and even had her own successful agency in Sydney, her new home after London. Even though Carolyn grew up with a strong social conscience, courtesy of her Mum, she felt that the commercial world of advertising and marketing and her own inner world and values didn’t mix so well. So she kept her client and personal work with organisations such as Amnesty International, separate. But gradually, something began to shift, when she discovered the concept of Cause Marketing and a new opportunity emerged. Carolyn realised that she could align a brand with a cause that would deliver a positive social impact whilst also delivering commercially sound outcomes. The Cause Effect is the result. A Next Chapter Business that beautifully blends Carolyn’s expertise and hea