Worth It

In this episode of Worth It, Dustin and Danielle have a special guest: Joey Vitale. Joey is an attorney, speaker, and educator for entrepreneurs. He focuses on the legal aspects of creative businesses so the owners can focus on what’s important — their work. On top of working with clients, Joey has also created an expert brand for himself with Indie Law, where he provides a ton of resources for creative entrepreneurs who are looking to either “DIY” their brand protections or work with his expert team. During their chat, Dustin, Danielle, and Joey dig into what trademarking is, what it’s not, and why it’s so important for creatives and new business owners to really put on their “legal hat” when thinking about their business, their content, and the future. WHAT YOU’LL LEARN 06:20 Why niching down helped Joey’s business 08:33 What it means to protect your brand 10:04  What you can do to “disaster-proof” your brand 12:24 Why that ™ designation doesn’t mean as much as you thought it did 14:38 The two hurdles you h