Higher Ed Live

Trends in Digital Marketing: Creating Authenticity in a Virtual World

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Sinopse

Events over the past year-and-a-half accelerated consumer’s digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in this new virtual world.  Join us this week as we unpack the role of digital marketing as major part of an institution's comprehensive communications strategy. Watch the episode online: https://bit.ly/3gxF6qj Don’t forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/