Adaptive Path Podcast

People love their mobile phones and they love the Internet. Based on user affinity for each, accessing Internet content on a mobile device should be a beloved and integral part of people’s lives. However, despite development and investment by carriers, handset manufacturers, and content providers, mobile web usage has not enjoyed the success that was predicted and hoped for. While many speculate the release of the iPhone will create a tipping point for internet access via a mobile device, the future of how people want to interact with internet content on the mobile phone is still relatively nascent and undefined — and rich with opportunity. In this session, you will: * Receive an overview of the current mobile web landscape * Discover research insights from mobile web field research * Learn mobile user experience design principles About Rachel Hinman Rachel Hinman is a design strategist for Adaptive Path. Her focus is on developing insights about people and using those insights to create valu