Convenience Matters
#288 The Battle for Share of Wallet
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:24:11
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Sinopse
Retail competition for share of customer dollars has never been so great as the lines between channels continue to blur. Seamless digital experiences earn a customer's loyalty - no matter how, where and when they shop. Related Links: Stuzo Website NACS Daily "Rewards Programs Boost Store Transactions" Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS and Donovan Woods, Director of Operations, Fuels Institute About our Guest: Aaron McLean, Chief Marketing Officer, Stuzo As Stuzo’s Chief Marketing Officer, Aaron leads the company’s marketing department, supports go-to-market efforts, and leads media relations, analyst relations, and product marketing. Aaron is also a serial technology entrepreneur, a lifelong musician / composer, and co-founder and former Board Member of Philly Startup Leaders.