Convenience Matters

#281 Convenience Voices: What Shoppers Say

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Sinopse

NACS Convenience Voices research examines data from thousands of convenience store shoppers through mobile interviews to learn about their preferences, behaviors, attitudes and purchases. Hear about opportunities retailers can capitalize on to grow sales and increase customer frequency. Related Links: NACS Convenience Voices Program Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Stephanie Sikorski, Vice President of Marketing, NACS About our Guest: Leroy Kelsey, Director of Research, NACS Leroy Kelsey is the director of research at NACS and is responsible for disseminating key industry metrics that provide NACS retail and supplier members with performance benchmarks, as well as information critical to the industry’s advocacy efforts on payment cards, motor fuels and tobacco. Prior to NACS, he spent five years with Intel and Motorola and five years with Safeway in a variety of roles in business analytics, finance and cost control. Kelsey received a BS in industrial engineering from North C