Craftsman Founder With Lucas Carlson And Eliot Peper

What does it take to motivate your employees without necessarily changing compensation structures? Kevin Kruse has turned this into a science in his book "We: How to Increase Performance and Profits through Full Engagement" where he talks about steps you can use to engage and motivate your employees today. Most startups don't think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that's absolutely the wrong way to think about things. You should be laying the groundwork for a great company culture from day 1. And that means understanding how to build an engaged team. Listen to this interview for concrete steps that anyone can put to use today.