Craftsman Founder With Lucas Carlson And Eliot Peper

Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.