Mister Beacon

For this week's episode on branding in the IoT space, we have Adam Hanft on the show to share some of his strategic findings from working in the branding arena for the last several decades. Adam has a creative director background, working at many agencies as an advertiser, and has worked with the likes of Alan Kay ("If You See Something, Say Something"), and even Barack Obama with the "get out the vote" campaign.The truth is, there is no industry or category of business that can avoid the need for branding, and this includes IoT. So today, we discuss ideas ranging from "fast brain slow brain" to grading the IoT space when it comes to branding and messaging effectiveness. We talk about huge successes like Apple in creating amazing brands, and huge failures like the Sony Betamax. Showing how the best product doesn't always win and the advantage of having a powerful and effective brand. See acast.com/privacy for privacy and opt-out information.