The Tatiana Moroz Show!

Emily Coleman of ShapeShift

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Sinopse

Josh and I spoke to Emily about the evolution of ShapeShift over the past few years, to include their vision going forward.   We also talked about a docuseries called “Down the Rabbit Hole,” which I was featured in.  It is an interesting look at the people in bitcoin and not just technical talk. Emily was most excited about how the series has attracted talented people from outside the crypto industry.  Her insights into the marketing landscape sparked conversation about the emergence of bitcoin into the mainstream at the end of 2017. We looked at how ShapeShift had to adjust to dealing with a new group of interested parties.   Something for everyone here, and thank you to our sponsor Token Talks!   About the Guests: Emily Coleman is the VP of Brand & Creative of ShapeShift, one of the world’s leading non-custodial digital asset platforms. With over a decade in marketing and public relations, she has worked within various verticals including hospitality and tourism, food and beverage, and most prominently,