Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice. Innovative business models bring interesting challenges for marketers. When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value? That was the case of my guest in this episode of the Modern Marketing Engine, Stephany Greene. Stephany is Director of Marketing and Public Relations at WestCMR, a company that purchases surplus inventory of in-date surgical supplies from hospitals and surgery centers and sells them  to facilities at a discount. WestCMR was founded in 1997 by Randy Ware. Randy was in sales when he observed excessive waste where hospitals and surgery centers sent their new, unused un-expired surgical supplies to landfills. So he innovated a unique business model to empower hospitals and surgery centers, that enabled them to capitalize their excess inventory by selling thei