Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Bernie’s guest on this episode of Modern Marketing Engine is Genefa Murphy PhD, SVP and CMO at Micro Focus, one of the world’s largest digital transformation solutions providers. Genefa believes that Marketing should own Sales Enablement and the goal of this podcast episode is to understand why. We'll also get a peek into how it’s being carried out at Micro Focus.  You’ll learn how Genefa’s team organizes “Sales Councils” to inform and empower Sales Enablement, how they go about repurposing and creating the right content for Sales, and how she evaluates Sales Enablement efforts both qualitatively and quantitatively. Be sure you listen to the entire podcast episode! This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide