Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice. The Unique DNA Of This Global Brand Sykes is a leading provider of customer engagement services with a rich, 40 year history serving global and emerging brands. One demonstration of how Sykes is uniquely different than many long-lived brands is the story of how Ian Barkin came to be part of the company. Ian was previously co-founder and CSO of Symphony Ventures, a professional services firm focused on designing, delivering, and managing modern business processes. The company was so successful that it got the attention of Sykes leadership and was acquired by the company. When that happened, Ian was offered a spot in the C-suite of Sykes as Chief Strategy and Marketing Officer and he says now that he couldn’t be more delighted with this role. Ian says the exposure he had to the culture at Sykes while acquisition talks were underway impressed him. Particularly, he appreciated that Sykes leadership often referred to team members as “family,” a practice h