Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine on your app of choice. Long term profits are like the constant heart-beat that keeps successful businesses running. Bernie’s guest on this episode has co-written an excellent new book that explains how neuroscience and the human connection can position your business for long term profitability through the creation of raving fans. David Meerman Scott is a well-known marketing expert, globe-trotting keynote speaker, and consultant whose body of work is undoubtedly familiar to Modern Marketing Engine podcast listeners. His seminal book, “The New Rules of Marketing and PR” is a standard among marketing professionals with more than 400,000 copies sold and available in 29 languages. Now, with the help of his millennial daughter, Reiko he’s penned his eleventh book, entitled “Fanocracy: Turning Fans Into Customers and Customers Into Fans.” Listen to learn how your brand can become the favorite among a dedicated group of raving fans and reap the reward of long term profits. Can An