Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Understanding how customer conversations drive sales is a requirement in today’s data conscious business climate. With changes in technology happening daily, keeping up with what is and is not working in sales conversations is a must. Listen in as Bernie chats with Udi Ledergor, VP of marketing at Gong, about how customer conversations reveal key data points every business can and should use to increase the efficacy of their salespeople’s daily conversations with prospects and customers.  Two Israeli entrepreneurs founded Gong after searching for a solution to a sales dilemma and being unable to find it. After an abysmal quarter in one of their former companies, they sat down to listen to sales calls in an attempt to understand what’s changed in the current quarter versus a previous one. The call information that they found was an ineffectual data source because the recordings were poorly housed, labeled, and interpre