Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts B2B marketing teams strive to derive actionable insights from the vast amounts of data they collect to generate viable sales opportunities through buyer intent signals. They must have a strong definition of their ideal customer profiles (ICP), their target market segments, brand identity, buyer’s journey, and more. However, the volume of data is too much for marketers to identify buyer intent signals without the proper methods in place. In this episode, John Steinert, CMO of TechTarget explains the power of intent data and how marketers can harness it in account-based marketing (ABM). Be sure to listen all the way to the end, as John provides an in-depth view of the process through which TechTarget garners information supporting their buyer intent signals. How To Glean Buyer Intent From Buyer Behavior For the past 15 years, consumers and businesses have built patterns of buyer interest and intent in purchasing by cons