Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing. Paul is a senior marketing executive with a track record of driving marketing strategy that has a measurable impact on ACV – average contract value. On this episode, they discuss how a highly personalized account based marketing strategy using microsites can help customers win more while driving more business with those customers - who Paul refers to as the “perpetual prospect.” There are