The Growth Show

One criticism of the gig economy is that it takes advantage of employees. Companies like Uber or Lyft classify their employees as independent contractors, disqualifying them from benefits. But Hello Alfred, a personal butler service, started by thinking about work differently. When they launched, they made their workforce all eligible for health insurance, 401Ks, and paid family leave. In this episode, co-founders Marcela Sapone and Jessica Beck explain how their model works and scales.