Geekcast.fm

We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council. Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process. There are currently, 5 PMA Councils • Compliance – (David Naffziger BrandVerity) • Publisher Recruitment (Lucy Bartlett – VigLink) • Industry Advancement (Choots Humphries – LinkConnector) • Measurements and Insights (Julie Avila - Schaaf-PartnerCentric) • Offers & Rewards (Howard Schaffer- Offers.com) Tricia