Icon-o-cast: A Podcast By Lunar

What are the key ingredients for starting a new beverage company and how can design play a role in launching a product in a super-competitive marketplace? What are the guideposts that guide a startup from pure invention, entrepreneurial drive and consumer preference? In this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR’s Gretchen Anderson about the role of design in launching a new product.