Icon-o-cast: A Podcast By Lunar

How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.