Retail Gets Real

Large retailers like Walmart have an international presence, including hundreds of stores in China. No two countries shop alike, but a strong connection with the community is important no matter where you’re opening a business.   Maggie Sans, former senior vice president and chief corporate affairs officer for Walmart in China, joins NRF's Bill Thorne and Sarah Rand for a candid discussion about doing business outside the United States. Maggie shares her retail career story and explains the importance of community relations when it comes to establishing a global retail presence.   The products on the shelves might change, but Walmart maintains a strong, consistent brand regardless of location. Maggie shares the challenges of understanding China’s unique and sophisticated shopping culture, along with the cross-cultural learning experiences of adapting to international markets.