Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Xero Accounting Software - http://www.xero.com Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/ - Books Get Rich Slow - Sarah Riegelhuth Amazon - http://preneurmarketing.com/getrichslowbook Whole - Rethinking the Science of Nutrition Audible - http://preneurmarketing.com/wholeaudio Amazon - http://preneu