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Sinopse

Pete and Dom discuss Lazy Marketing again, the idea that more and more people are starting businesses - because of the apparently easy path that the Internet provides - without following the tried and trusted lessons of basic marketing and business. Action Step: Review our Business and Marketing Book List episode and start filling in any holes in your knowledge -= Links =- - Books: The Secret Life of Houdini - William Kalush - PreneurCast Episodes: These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 06 - The Reading List - Special PreneurCast Listener Offers from our Sponsors: http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If