Focus & Freedom For Entrepreneurs

In this episode, we have a fun conversation with Peggy McCartha who has spent 30+ years as a professional photographer and headshot specialist. Peggy shares what it takes to have a headshot that gets attention starting with digging deep into your marketing strategy, mindset, goals and how your headshot fits into that strategy.    Highlights From This Episode: What is your brand story and what is that story that you’ve told them consistently all the way through? Why aren’t entrepreneurs using their headshots to get attention just like an actor tells their story to a casting director? Intentionally give people a reason to hang out and find out if you’re the person that they want to give their money to. We want that picture to grab their attention so they look and see what else you have to offer, to really let your personality shine through. For an effective headshot, ensure you make eye contact and look deep into the lens of the camera, right down the barrel of the lens.   Links & Resources From This Epis