Introvert Biz Growth Podcast

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 9 called 'A Beautiful Sales Conversation'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 9: A Beautiful Sales Conversation   Focus on How You Make Them Feel And so we find ourselves at the end of your sales path, in the middle of your Serene Garden, under the big old oak tree. The weather is warm, and there’s a slight breeze. Bees are buzzing, birds are chirping, and a small swarm of blue butterflies is sailing throu