Analyticstoday Podcast

2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022: Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase There you have it. Our top predictions for 2022 for digital and da