Online Marketing Strategies Podcast Show

Few films enjoy the cult status and enduring popularity like The Wizard of Oz. This 1939 American musical fantasy by Metro-Goldwyn-Mayer (MGM) is considered one of the greatest cinema masterpieces in history. However, when it came to creating the movie, everything wasn’t rainbows and poppy fields. On Aug. 15, 1939, Hollywood premiere of the film classic The Wizard of Oz, the story of a tornado that hits Kansas and transports a young girl named Dorothy, played by Judy Garland, to a magical place called Oz, where she embarks on a journey to track down the wizard who can help her go home. MGM had pulled out all of the stops for the movie, spending $3 million (about $55 million today), desperate to match the commercial success of Snow White and the Seven Dwarfs. And it worked: The film won two Academy Awards for its music — “Over the Rainbow” won best original song and made Judy Garland famous— in addition to earning nominations for best picture, best cinematography, art direction and special effects. Commerciall