Face Forward

Summary:  The Building Better Cultures podcast starts out the new year with a lively conversation featuring Ray Walsh, a communications and internal localization consultant whose professional background and years of living in various European markets have given him unique insights into the power and nuance behind effective messaging. The author of “Localizing Employee Communications: A Handbook” shares thoughts about the challenges unique to global organizations that want uniformity of messaging but not at the expense of effective penetration among the employees those internal corporate communications must reach.   Ray reflects on the responsibility of leaders to collaborate and co-create communications by taking an active role in the process. The most effective internal communications understand and incorporate local culture. English works as the global language of business to a large degree, but not in all instances, which is why Ray has developed a framework for tackling the thorny problem of reaching