Talking Food With Bidfood

As the health trend looks set to continue to rise in 2022, we surveyed consumers and scoured the market to discover what ‘being healthy’ actually means to consumers when they’re eating and drinking out at the moment. In this episode we spoke to Jim Wealands, Group Food Development Director at CH&Co, about the central role health and wellness plays in their strategy. We also break down our research findings and discuss ways in which operators can embrace this trend whilst maximising revenue. Our Trends for 2022: www.bidfood.co.uk/food-and-drink-trends-2022/